8 Tips to Promote Your Podcast on Instagram

Learn how to promote your podcast on Instagram with these 8 tips, including visual appeal, leveraging stories and reels, highlighting episode snippets, utilizing hashtags, collaborating with guests, engaging with your audience, cross-promoting on other platforms, and analyzing performance insights.

Promoting your podcast on Instagram involves strategic steps to engage and expand your audience. Here's a quick guide to get started:

By focusing on these key strategies, you can effectively promote your podcast on Instagram, connecting with your audience and attracting new listeners.

1. Make Your Instagram Look Good


First things first, you want your Instagram to look nice so when people find it, they want to stay and learn more about your podcast. Here's how to do that in simple steps:

By spending a little time on making your Instagram look inviting, you're setting the stage for more people to get interested in your podcast. It's like making sure the cover of your book is interesting enough that people want to open it and see what's inside.

2. Use Instagram Stories and Reels to Connect with Listeners

Instagram Stories and Reels are super helpful for sharing cool stuff about your podcast in a way that's easy and fun. Here's how you can use them:

Using Stories and Reels is a great way to share bits of your podcast and get people interested. It's all about making connections and keeping things interesting for your followers.

3. Share Episode Highlights and Teasers

Let's talk about how to share bits from your podcast episodes on Instagram to get people excited and bring in new listeners. Here are some easy ways to do it:

Create short video clips

Post key quotes

Give a "sneak peek"

Share key takeaways

Collaborate with guests

Putting out interesting bits from your episodes helps give people a quick look at what your podcast is all about. This way, they might want to listen to the whole thing.

4. Leverage Hashtags and Geotags

Using hashtags and geotags can help more people find your podcast on Instagram. Here's how to do it in a simple way:

By smartly using hashtags and geotags, you can help the right people stumble upon your podcast. Spend a bit of time picking out the best tags for your show and use them regularly.

5. Work Together with Guests and Influencers

Working together with people who come on your podcast or influencers can help get your podcast in front of more ears. Here's how to do it in a friendly way:

Get your guests to share bits of their episode

Swap Instagram Stories for a day

Host a live chat together

Team up with influencers in your area

Working together like this can really help spread the word about your podcast. It's all about helping each other out.

6. Engage with Your Audience

Talking and connecting with the people who listen to your podcast on Instagram is key to building a strong community and getting their thoughts. Here's how to do it in a friendly way:

Keeping in touch with your listeners and making them feel special is really important. Putting in the effort to connect through comments, questions, and sharing their posts can keep them coming back and help your podcast grow.

7. Cross-Promote Across Platforms

Talking about your podcast on different online spots can help more people find out about it. Here's how you can do it in an easy way:

Share podcast clips on other social media

Work with bloggers and news sites

Have contests on different platforms

Use ads on different platforms

Ask your listeners to help share

Talking about your podcast in different places online is a smart move to bring in more listeners. Use the power of your current audience and other platforms to spread the word even further.

8. Analyze and Adapt Based on Performance Insights

Getting your podcast out there on Instagram gives you a chance to see what works and what doesn't. By looking at how people react to your posts, you can make smarter choices to help your podcast grow.

Track Engagement

Review Hashtag and Geotag Performance

Listen to Audience Feedback

Connect Metrics to Growth Opportunities

Keeping track of how well your posts do on Instagram can teach you a lot about what your listeners like. Use this info to keep making your Instagram and podcast better, so more people will want to listen.


To get more people to listen to your podcast through Instagram, you need to use some smart moves and keep at it. Here’s a quick rundown of the main points we talked about:

Remember, growing your podcast on Instagram doesn’t happen overnight. It’s all about being genuine, sharing interesting content, and engaging with your audience. Stick with it, and over time, you’ll see more and more people tuning into your podcast.

How do I advertise my podcast on Instagram?

To promote your podcast on Instagram, try these simple steps:

How do I grow my Instagram podcast?

To get more people to follow your podcast on Instagram:

Posting regularly and using different types of posts can help a lot.

How do I get 1000 listeners for my podcast?

To hit 1000 downloads, focus on:

Keep offering great content, and more listeners will come.

How do I get my podcast noticed?

Getting your podcast noticed means:

Using these strategies can help more people find your podcast.

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